Design News & Updates

November 29, 2014

Fifty Shades Of Grey Gets a Naughty Trailer

Once again, we have a much-anticipated new trailer for a much-anticipated new movie where the method of distribution is arguably as interesting as the trailer itself. And quite frankly, I can think of no better place to debut said trailer than during ABC’s much-watched (by the prize demographic among others) Scandal. The demographics are ripe for the picking, and I can’t imagine anyone who turns into Shonda Rhimes’s Scandal would get offended by a trailer for Universal’s feature film adaptation of E.L. James’s BDSM-tinged Twilight fan-fiction novels. Now if they dropped this trailer during Modern Family or (the more realistic and frankly superior) The Middle, I could see an uproar, but Scandal is about as safe a prime-time debut for this trailer as you can imagine.   What is interesting is that you have a Universal movie, which of course comes from Comcast Corporation, debuting on a show produced by […]
September 11, 2013

Five Smart Risks To Set Yourself Apart In Cautious Times

Unless you’ve been living in a cave, it’s impossible to not be impacted by all that’s going on in the world right now. From ISIS to Ebola, there’s no shortage of headlines giving us reasons to feel afraid, anxious , hunker down, and exercise extreme caution. Certainly in the climate of fear that has evolved around us, there are many people who are doing just that. While being super-cautious and avoiding uncertainty may seem like the smartest, safest option, this can actually be the riskiest path to follow. Fear drives us to both overestimate the risk and underestimate our ability to handle it. A highly contagious emotion, it can spread like a virus – not only in our personal psyche but in the collective psyche of our team, organization and society. So as the fear barometer heats up, we must be vigilant. We cannot allow the anxiety of others to […]